Instagram can be a wonderful tool to drive traffic to your online shop.
In fact, we use Instagram every day to promote our brand and WordPress theme shop.
We have had countless customers discover our business through Instagram and it’s a great way to connect with our audience.
In today’s post, we wanted to share our best tips on how you can drive traffic to your online shop, because who doesn’t like more growth and revenue?
P.S. Give us a follow on Instagram!
1 | Instagram stories
Instagram stories is a relatively new feature to Instagram and is a great way to connect with your audience on a more personal level. You can also utilize it to drive traffic to your website and online shop.
You can use both the photo and video feature to drive traffic. Keep in mind videos can only be 10 seconds long, so you have a short amount of time to promote your products.
We’ve noticed businesses using Instagram stories to build anticipation of future product launches, promote sales and exclusive offers to followers, show behind-the-scenes shots of business and so much more.
The great thing about Instagram stories is that it doesn’t have to be as curated as your Instagram feed. Give a sneak peak of your business and people will feel more connected to you and your business, which leads to a higher probability of them purchasing from you down the road.
Be creative!
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2 | Strong call-to-actions in descriptions and images
Using beautiful graphics and photos throughout your Instagram feed is wonderful and can get you a high follower count, but what’s more important than a high follower count is an engaged community.
You want your followers to take action after seeing your photo, whether that responds to a question you’re posting, sign up for your email list, or browse your online shop.
Alex Beadon does an amazing job at writing strong call-to-actions in her Instagram posts.
Here is one of her latest:
She not only encourages engagement on this particular post (say yes and like this photo) but she also suggests tagging a friend who also works hard on the weekends. You can easily do something similar to promote your online shop and its products.
Another way to create a strong call-to-action is to have your CTA on the photo itself, like Trena Little recently did.
Often, people skip through the descriptions on your Instagram photos, so a way to capture their attention is by having the text of what you’re promoting on the image.
Content such as new products, promotions, and questions are great ways to begin using this tactic.
Related post: 5 Tips to Turn Social Media Followers into Customers
3 | Consider using Link in Profile
Link in profile creates a super easy way for your followers to directly go the link that you are promoting in each Instagram photo.
Steph Gilbert from Small Talk Social uses and loves it.
Her followers can just click the hyperlink in her bio and be taken to the link she is promoting in each photo directly.
Followers can be directly taken to a particular product in your shop instead of navigating through your entire website. The easier we can make it for the customer, the better!
Drive traffic from your #Instagram to your online shop with these tips!Click To Tweet4 | Videos with a text overlay
Video marketing is becoming increasingly popular and Instagram video is a great way to dip your toes in the water.
One thing to keep in mind with videos though is that users could be scrolling quickly through their feed. So you want to make sure they have a glimpse of what you’re promoting before they scroll past.
Marie Forleo uses a text overlay on her videos, to catch the eyes of people who are scrolling through their feeds.
This was a video that was playing in her feed, but as you can see, the text overlay tries to emotionally connect with anyone that wants to have lasting motivation.
If the text overlay wasn’t there, you may have just skimmed through her post, but if you’re looking for how to maintain motivation, you’ll probably stop to listen to her video and read the description.
Related post: How To Optimize Images And Graphics For Pinterest
Final Thoughts
As you can see, there are many ways you can use Instagram to drive traffic to your online shop. If you’re feeling overwhelmed with all of the possibilities, try using one of the above suggestions and start from there.
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